Why Logo Design Is Important For Your Business?

by Ashray Anand / 13 April 2014 / No Comments

Hola, When you listen the word ‘Logo’ what strikes in your mind at first? A image, art, patter, photograph, design etc etc… Well, Yea, in some sense your imagination is correct but what can be the proper definition of a logo?

Logo can be defined as a design which is adopted by any business house no matter big or large to represent its name or brand name.”

So, above we have learned about the meaning of the logo. What comes second? Well, If you are a business owner then you might require a logo. Let me explain the fact with an example : Lets take ‘ITC Ltd.’ Almost everyone of us will be aware of ITC Ltd. Which is a Indian conglomerate. Well, there is another company ITC Infotech. If a person is reading both these names then it will be a little confusing for him to differentiate one from other. If we shown him the ‘Logo’ of both the companies then he can easily find the difference between them. What the actual thought behind the above example is that the ‘Logo’ for your business helps it to get more reorganization.


Now lets talk about why logo design is important for your business and  the actual uses and benefits of the logo for a business.

  1. A business with a professional logo is more appealing.
    If you own a business you must have a professional logo designed or adopted for it. Why? Well, because Logo is the only thing that will describe the most of the information and standards of your business. Well, let me sight another example here. There are two companies let us say ‘Company A’ and ‘Company B’, Both of them are career guidance providers. Company A has a good professional logo for themselves. On the other hand Company B is using a simple text to write or represent their brand’s name. If a person make a search on Google and he come across two top results from Company A and Company B. Company A will have a better deigned logo and more professional look and Company B is very much simple with just a normal text logo. According to you what will attract the person, Company A or Company B? Naturally the user will go to Company A’s site for his questions and solutions.
  1. A classic looking logo can represent your services.
    A logo is not only for adding value to your business name. However, a professionally designed logo can also represent the services and work that your brand is offering to the people. If we consider some of the big brands worldwide like Amazon.com, Their logo described what the brand is offering to the people. If you look at the logo of ‘Amazon.com’ is looks simple with just a font but below the font the arrow which goes from ‘A’ to ‘Z’ in the logo describes the service that the business is providing. Amazon is the well established brand for online shopping so the logo simply describes to the user that here you can get all the products from ‘A to Z’.
  1. It makes your brand’s identity among people.
    A well designed logo helps you to preserve and save the identity of your business for long term period. A logo is the face of your company by which people can point out a single brand from hundreds. A logo leaves a long lasting impact on the users mind and helps to establish a long term relations of the people with a company or business
  1. Logo builds trust among your clients and users
    A good logo is also a main point of developing trust among people. A business having a professional logo can improve the people’s trust on the brand by advertising. However, without a Logo the work of advertising is of low importance. A logo drives the people’s attention to your business while advertising offline or online both.
  1. Logo is a necessity for big as well as small business
    There is no denying fact that a logo is a very much important for your business. However, we have discussed above regarding the befits that your business will be getting for developing a good, professional, appealing logo for it. However, no brand is worth in people’s eye if it don’t know how to represent its services, standard, and motive to a piece of design.

About the author:

Aashray Anand is a young blogger from J&K state of India. Working as a blogger from last 2 years. Founded a very popular technology portal and news publishing blog. Loves to write and writes to help.Worked with reputed Hacking magazine and author of popular blogs.

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